Martin Sorell on how effective is Modi's media strategy
Diwan Arun Nanda, founder of Rediffusion and one of India's last great admen, changed the industry with memorable campaigns, political ads, and a rare mix of sharp strategy and creativity.
In India, digital accounts for 10-15 per cent of the region's $400-million revenue," said Sorrell, explaining that the internet penetration in the country was still low. However, he was optimistic about the increasing use of internet on mobiles as the next opportunity for growth was here.
Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar.
A staggering $18 trillion worth unaccounted money is stashed in tax havens.
